A Pandemic of Decency

I do miss how united we were.

How in that moment, we felt bound together under a single identity. People from rural areas didn’t think twice about coming to the aid of their urban cousins even though the lifestyles between the two could not be any…


Why Our Past Grounds Us In Our Future

Originally posted on David by Design

I recently accepted an opportunity to work with a very cool venture in the autonomous mobility space with some amazing people I know and have worked with before. Aside from the people and the place, the…


Photo: alessandro castiglioni

Originally published on Forbes

It was approximately a month ago that WeWork CEO Sandeep Mathrani sparked a backlash by stating confidently, “only the least engaged employees want to continue working from home.” The news cycle was relentless in pointing out that Mathrani’s comments were insensitive or inaccurate. I even pointed…


Originally posted on David by Design

For the past five years or so, I have been informally mentoring people. I’m happy to report that some of the earliest are ridiculously successful and I still keep in touch. I’m also a mentee to a few people I look up to. …


This past week I “celebrated” a year of career transition. It seems like a strange thing to celebrate as I didn’t find career transition, it found me. But unless you’re one of those rare creatures in life where everything goes according to plan — a career transition is just like…


Article originally posted on Forbes

In the early days of my career, the business world had just begun to embrace the notion of “Customer Experience” along with the initial iterations of e-commerce and e-everything. Consumer expectations were changing with technological advances, and new(ish) field emerged: “CX,” shorthand for Customer Experience…


When Creativity Misfires

“Women belong in the kitchen…”

…read the first tweet. The second and third didn’t matter. We’re a culture that reads headlines and skips over the rest. If there was a creative brief behind the choice for Burger King to attempt breaking through into culture by using a…


Social Audio, Tokens, and Subscriptions Lead The Way

Centuries ago, humanity endured a pandemic which makes today’s current events pale in comparison. The bubonic plague wiped out half of Europe’s population highlighted the inequities of the time — those who had the means fled population centers for the countryside. In…


Traditional Conferences Hold The Blueprint

Follow The Money.

That’s one thing I’ve learned from over a decade of studying social media professionally and participating in it personally. Clubhouse is fast emerging as social media’s newest darling accelerating awareness and participation from a recent rush of high profile participants across the…


On an evening in March (you know, the night), I knew something had changed significantly but, like many others, couldn’t see past the fog of shock. At the time, I was watching in real-time as the NBA canceled games, the government canceled flights, and Tom Hanks canceled our collective Covid…

David Armano

Marketer, strategist, thinker and doer. I write about human behaviors and the relationship we have with technology and brands

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