When Creativity Misfires

“Women belong in the kitchen…”

…read the first tweet. The second and third didn’t matter. We’re a culture that reads headlines and skips over the rest. If there was a creative brief behind the choice for Burger King to attempt breaking through into culture by using a “clever,” made you look tactic — it probably included a cultural truth that you have a brief moment to capture people’s attention, but it disregarded how, once you have it — if you aren’t clear, there’s a good chance your actual message will be lost. And that’s what happened when…


Social Audio, Tokens, and Subscriptions Lead The Way

Centuries ago, humanity endured a pandemic which makes today’s current events pale in comparison. The bubonic plague wiped out half of Europe’s population highlighted the inequities of the time — those who had the means fled population centers for the countryside. In contrast, everyone else had to stay put (sound familiar)? It also created a massive depression due to the population loss and lives in our history books as a great time of suffering, death, and hardship. However, once the plague passed — new power structures were created, shifting from the church’s…


Traditional Conferences Hold The Blueprint

Follow The Money.

That’s one thing I’ve learned from over a decade of studying social media professionally and participating in it personally. Clubhouse is fast emerging as social media’s newest darling accelerating awareness and participation from a recent rush of high profile participants across the spectrum of culture, from Elon Musk, to Katie Couric, to Drake and Oprah. And while Clubhouse has the advantage of high profile VC support from Andreeson Horowitz, (critical to its future), funding alone will not be enough to support the longer term viability of Clubhouse as Twitter races to compete…


On an evening in March (you know, the night), I knew something had changed significantly but, like many others, couldn’t see past the fog of shock. At the time, I was watching in real-time as the NBA canceled games, the government canceled flights, and Tom Hanks canceled our collective Covid bubble — and despite what was unfolding before my very eyes, my life looked relatively stable. I had recently celebrated a decade with the same employer, and I was living comfortably with my fiancé — both my boys were living with their mother, we had wedding plans made and were…


Things are going to settle down into some kind of groove that sets the stage for the next decade if not century — but it’s not going to be the year 2021.

That doesn’t mean 2021 will be “bad” (avoid binary thinking) in fact it’s going to be very good for several sectors and industries that have already been benefitting from the acceleration of digital behaviors and focus on home life (most of the big tech companies). …


“The worst part about having a mental illness is people expect you to behave as if you don’t.”

The above words are pulled from Arthur Fleck’s notebook — the character better known as “Joker” played with an uncanny and unique intensity by Joaquin Phoenix. The movie has become something of a Rorschach test for viewers confirming the unconscious and conscious bias we bring to almost anything these days, especially in polarized times. But aside from the raw and realistic violence, the theme of social unrest and a debate of heroes, anti heroes and villans — Joker’s more simple and obvious…


I sit quietly in the setting that has become routine for me — far from home, staring out at the modern marvels of aviation that we take for granted. There’s something different about this dreary day in New York City, there’s a calmness to it. I am winding down my work affairs in preparation for a paid month off from work, a gift from my employer, Edelman for ten years worth of contribution to the firm. It’s a great perk and one that I am fully taking advantage of. But to understand why, let me take a step back…

I…


“Chest Tightness”

The words stared back at me through my phone and perhaps for the first time in my adult life—I had to confront the reality that anxiety was not something I could brush off anymore. That’s because this symptom presented itself all the way back in 2004, and it made me realize that since then, I’ve been largely dismissive of the “A-word” only seeing it as a moment in time diagnosis, as something that would pop up from time to time only when there was a big life issue that triggered it. And there’s a lot of truth to…


With an animated gif and a blunt declaration of social media independence, the UK Twitter handle of global hand-made cosmetics company, Lush announced it was time to take a permanent break from social media or at least wind down a significant number of channels the company operates:

It’s an interesting move from a company that has all of the earmarks of a millennial-friendly socially conscious brand. Lush products are 100% vegetarian while 80% are vegan and never tested on animals. The products are handmade with ingredients from around the world including fresh produce purchased from local farms to shea…


I’m fortunate to have access to a lot of people who give freely of themselves, they seem to have endless amounts of energy and they are very generous with their time, their talents, their knowledge etc. etc. I recently watched a video where Gary Vaynerchuk was talking down a fourteen year old who was struggling with his lot in life. The interaction moved me. I have a really soft spot for men who help boys because frankly, boys need help and the pressure to be strong and not show emotion is still very real (I have two teen sons myself)…

David Armano

CMO, strategist, thinker and doer. I write about human behaviors and the relationship we have with technology and brands

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