Your Life Is Public And You Need A Filter

What Justine Sacco And Phil Robertson Have In Common With The Rest Of Us 

If you are on Twitter or other social networks with a public profile—congratulations—you’ve made a deal that is not dissimilar from the deals celebrities have made for decades. You’ve signed away your right to privacy, whatever that means these days. I saw the Justine Sacco saga unfolding in real time, first in my Facebook feed and then on Twitter. I watched and talked to others about it. I questioned and joked as millions of us globally awaited her landing and then watched as the mainstream media predictably covered this after the “first responders” followed it with intensity.

An air filter in action

CMO, strategist, thinker and doer. I write about human behaviors and the relationship we have with technology and brands

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